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Recent Articles

  • πŸ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
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    Tue, 2 Jan 2024
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  • Retail media may be huge, but coverage is uneven
    πŸ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldn’t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
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    Tue, 2 Jan 2024
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  • 🎨 Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
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    Tue, 6 Feb 2024
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  • πŸ’‘ Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
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    Tue, 6 Feb 2024
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  • πŸ“ˆ Expert Insights

    Why eB2B Matters for CPG Growth in Traditional Trade

    AS THE CPG INDUSTRY pivots from price-led growth to volume-driven, brand-led expansion, traditional trade marketsβ€”long viewed as complex and fragmentedβ€”are emerging as a critical growth...
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    Tue, 6 May 2025
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    πŸ“ˆ International

    Global Snack Sales Are on a Roll

    GLOBAL SNACK SALES hit $680 billion in 2024, up 3.7% from 2023 in constant value prices.Β  According to Euromonitor International’s World Market for Snacks 2024...
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    Tue, 6 May 2025
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    πŸ“ˆ International

    How Brands Can Help Save the Planet

    A GROWING NUMBER of global consumers believe time is running out to save the planet from serious damage to the environment β€” but brands can...
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    Tue, 6 May 2025
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    πŸ“ˆ Expert Insights

    Fight Against Ecommerce Fraud

    ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
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    Tue, 6 May 2025
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    πŸ“ˆ Coupons

    Securing The Future with eSettlement Best Practices

    THE INDUSTRY'S wish list includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
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    Mon, 5 May 2025
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    Shoppers view in-store retail media
    πŸ“ˆ Retail Media

    As Retail Media Evolves, Brands Face Tough Confounds

    AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...
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    Mon, 5 May 2025
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  • πŸ“ˆ CPG Viewpoints

    Four Predictions for Retail Media

    RETAIL MEDIA CONTINUES to grow into an essential part of the shopping experience in our modern world. Entering 2025 and another year of strong performance...
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    Thu, 2 Jan 2025
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  • Coming soon to CPGMatters - tech innovation for CPG
    πŸ’‘ Tenser's Tirade

    How Far Should You Trust Your Next Tech Innovation? This Knowledge Framework Can Help

    BRAND MARKETERS rely on information technology in nearly every planning, decision making and execution function. Data is gathered. Answers are pursued. Plans are conceived. Actions...
    Read more →
    Tue, 18 Aug 2026
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  • Sargento General Manager Erin Price 2026
    πŸ“ˆ Executive View

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
    Read more →
    Sun, 22 Mar 2026
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  • 🌱 Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment β€” but brands...
    Read more →
    Wed, 2 Apr 2025
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  • πŸ“ˆ Expert Insights

    Fight Against Ecommerce Fraud

    ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
    Read more →
    Tue, 6 May 2025
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  • Negotiation table for shopper media
    πŸ“ˆ Retail Media

    More Retail Media Options Available for CPG Brands

    THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
    Read more →
    Wed, 2 Apr 2025
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  • πŸ“ˆ CPG Viewpoints

    Front of Packaging Nutritional Labels Will Prompt Changes for CPG Companies

    MORE THAN 40% of U.S. adults are living with obesity. To reduce the problem, the Food and Drug Administration is looking to make it easier...
    Read more →
    Tue, 4 Mar 2025
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