AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...
ACOSTA GROUP'S recent proprietary GLP-1 Shopper Community study focused on consumers using the medications specifically to support weight loss. Among several new insights for brands and...
STRATEGIES AND TRENDS powering the success of top consumer packaged goods companies were outlined in Circana’s annual CPG Growth Leaders report. The findings highlight the...
A NEW STUDY from Apply Digital revealed that the consumer packaged goods (CPG) sector is making a decisive shift toward AI-powered personalization. Ninety-one per cent...
AS THE CPG industry pivots from price-led growth to volume-driven, brand-led expansion, traditional trade markets—long viewed as complex and fragmented—are emerging as a critical growth...
Ecommerce fraud is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
