AMID THE HYPE AND HYPERBOLE around Retail Media Networks, some fundamental issues about CPG marketing spending have barely been addressed. Brand marketers have an opportunity...
SARGENTO FOODS doesn’t literally make much cheese, like in vats — but it does practically everything else with cheese. The $1.8-billion brand has sealed, sliced,...
HOW WILL CPG companies navigate through the lingering effects of the post-pandemic era? They must deal with a crunch in consumer budgets and intensified competition...
THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...
