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Recent Articles

  • πŸ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
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    Tue, 2 Jan 2024
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  • Retail media may be huge, but coverage is uneven
    πŸ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldn’t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
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    Tue, 2 Jan 2024
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  • 🎨 Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
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    Tue, 6 Feb 2024
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  • πŸ’‘ Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
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    Tue, 6 Feb 2024
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  • Trading partners examine shelf integrity issues together
    πŸ“ˆ Expert Insights

    Five Things Retailers Wish CPG Brands Understood About the Shelf

    WHAT LOOKS TO MOST brand-side executives like a routine operations issue has become a key threat to the retailer-brand collaboration. IHL Group studied major U.S....
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    Thu, 16 Jul 2026
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    CPGs face looming competition from store brands
    πŸ“ˆ Expert Insights

    Storm Clouds on the CPG Horizon: Private Brands Rewrite the Go-to-Market Playbook

    A DECISIVE POWER SHIFT is reshaping the consumer-packaged goods industry. Retailers are no longer using private brands as a defensive price lever or a secondary...
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    Thu, 16 Jul 2026
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    Cover of the 2026 FMI Speaks report
    πŸ’‘ Tenser's Tirade

    Panning for Gold in the FMI Speaks 2026

    BRINGING GROCERY PRODUCTS TO MARKET is an intricate activity for suppliers and their retail partners. It encompasses joint activities and decisions so numerous and interconnected...
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    Wed, 15 Jul 2026
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    Cacao agriculture alongside cell-cultured cocoa production
    🎨 Product Innovation

    Cuckoo For Alt-Cocoa: Investment is Re-Shaping the Chocolate Industry

    CHOCOLATE INSPIRES PASSION among vast numbers of consumers and the companies that bring it to market. But fulfilling that passion at scale carries significant costs...
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    Fri, 10 Jul 2026
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    AI favors incumbent brands until questions get specific
    πŸ“ˆ Expert Insights

    AI Already Picked Its Favorite Brands. Are Yours on its Shelf?

    YOU HEARD FROM A FRIEND that magnesium helps with sleep, so you search for it on Amazon. Hundreds of products come back. You start clicking,...
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    Wed, 8 Jul 2026
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    Shopper uses tablet to view influencer
    πŸ“ˆ Expert Insights

    Private Label Used to Compete on Price. Now It Competes for Brand Trust.

    FOR DECADES, private labels were a financial safety measure for shoppers who quickly forgot about them when budgets loosened. It was a price play: cheaper,...
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    Wed, 8 Jul 2026
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    You may also be interested in

  • πŸ“ˆ CPG Viewpoints

    Four Predictions for Retail Media

    RETAIL MEDIA CONTINUES to grow into an essential part of the shopping experience in our modern world. Entering 2025 and another year of strong performance...
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    Thu, 2 Jan 2025
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  • Coming soon to CPGMatters - tech innovation for CPG
    πŸ’‘ Tenser's Tirade

    How Far Should You Trust Your Next Tech Innovation? This Knowledge Framework Can Help

    BRAND MARKETERS rely on information technology in nearly every planning, decision making and execution function. Data is gathered. Answers are pursued. Plans are conceived. Actions...
    Read more →
    Tue, 18 Aug 2026
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  • Sargento General Manager Erin Price 2026
    πŸ“ˆ Executive View

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
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    Sun, 22 Mar 2026
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  • 🌱 Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment β€” but brands...
    Read more →
    Wed, 2 Apr 2025
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  • πŸ“ˆ Expert Insights

    Fight Against Ecommerce Fraud

    ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
    Read more →
    Tue, 6 May 2025
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  • Negotiation table for shopper media
    πŸ“ˆ Retail Media

    More Retail Media Options Available for CPG Brands

    THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
    Read more →
    Wed, 2 Apr 2025
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  • πŸ“ˆ CPG Viewpoints

    Front of Packaging Nutritional Labels Will Prompt Changes for CPG Companies

    MORE THAN 40% of U.S. adults are living with obesity. To reduce the problem, the Food and Drug Administration is looking to make it easier...
    Read more →
    Tue, 4 Mar 2025
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