THEIR PRODUCT LAUNCH was performing right on plan. A dairy manufacturer had invested heavily in a new premium Greek yogurt range. Distribution was expanding, retail...
PRODUCT INNOVATION has been the principal fuel for growth in the consumer-packaged goods industry over the past 50 years. Manufacturers introduced new brands, formulations, flavors,...
WHAT LOOKS TO MOST brand-side executives like a routine operations issue has become a key threat to the retailer-brand collaboration. IHL Group studied major U.S....
A DECISIVE POWER SHIFT is reshaping the consumer-packaged goods industry. Retailers are no longer using private brands as a defensive price lever or a secondary...
BRINGING GROCERY PRODUCTS TO MARKET is an intricate activity for suppliers and their retail partners. It encompasses joint activities and decisions so numerous and interconnected...
CHOCOLATE INSPIRES PASSION among vast numbers of consumers and the companies that bring it to market. But fulfilling that passion at scale carries significant costs...
