FOR DECADES, private labels were a financial safety measure for shoppers who quickly forgot about them when budgets loosened. It was a price play: cheaper,...
FOR LAUNDRY PRODUCT GIANTS like Unilever and Procter & Gamble, plastic jugs are giving way to less bulky product forms designed for optimum performance in...
THE ONGOING TRANSFORMATION of physical stores into digital communication environments carries with it a cascade of implications for brands. It certainly presents challenges for their...
WHEN IT COMES TO PACKAGING, decisions are typically made well before a product ever reaches a consumer’s home. Teams review concept renderings, assess shelf presence,...
ALCOHOL-FREE spirits, wine and beer are driving nearly all the category growth. Should the category change its stripes? For years, moderation in alcohol consumption mostly...
THE MEDIA STORM surrounding last week’s introduction of Swatch’s Bioceramic Royal Pop Collection has consumer brands looking on with wonder (and perhaps envy). The brightly-colored...
