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Recent Articles

  • ๐Ÿ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
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    Tue, 2 Jan 2024
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  • Retail media may be huge, but coverage is uneven
    ๐Ÿ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldnโ€™t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
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    Tue, 2 Jan 2024
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  • ๐ŸŽจ Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chainโ€™s 140 million households. The data is from Walmart...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
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    Tue, 6 Feb 2024
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  • ๐Ÿ’ก Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
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    Tue, 6 Feb 2024
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  • Brand manager strains to balance luxury versus value prices
    ๐Ÿ“Š Market Analysis

    โ€˜Barbell Pricingโ€™ is a Heavy Lift for Brands in a K-Shaped 2026

    SIX YEARS AFTER behavioral economist Peter Atwater coined the term โ€œK-shaped economy,โ€ the metaphor has become the defining structural reality for the CPG industry. The...
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    Mon, 23 Mar 2026
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    Protein enriched food products
    ๐ŸŽจ Product Innovation

    Protein as โ€˜Platformโ€™: Why CPGโ€™s Hottest Ingredient Has Staying Power

    A RECENT TRIP THROUGH THE AISLES at Wegmans underscored a broader shift reshaping center store and perimeter alike. A large Chobani display promoted an offering...
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    Mon, 23 Mar 2026
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    Shopping in a food store with beacons
    ๐Ÿ›’ E-Commerce

    A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle

    BRAND MARKETERSโ€™ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing.ย  The...
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    Mon, 23 Mar 2026
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    ECR Tools & Technogy Group with ARS2
    ๐Ÿ“ˆ Expert Insights

    Get to Know the ECR Communityโ€™s Tools & Technology Group: A Structured Approach to Retail & CPG Innovation

    NOT LONG AGO, meaningful technological advancements in category management and retail execution took years to unfold. Today, innovation cycles are measured in months, sometimes weeks....
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    Sun, 22 Mar 2026
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    Sargento General Manager Erin Price 2026
    ๐Ÿ“ˆ Executive View

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
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    Sun, 22 Mar 2026
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    ๐Ÿ“Š Market Analysis

    2026 International Global Consumer Predictions

    WHERE ARE GLOBAL CONSUMERS HEADED from 2026 to 2030 and beyond? Mintel, provider of global market intelligence, predicts reinvention at any age, peopleโ€™s need for...
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    Wed, 11 Feb 2026
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  • ๐Ÿ“ˆ CPG Viewpoints

    Four Predictions for Retail Media

    RETAIL MEDIA CONTINUES to grow into an essential part of the shopping experience in our modern world. Entering 2025 and another year of strong performance...
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    Thu, 2 Jan 2025
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  • Coming soon to CPGMatters - tech innovation for CPG
    ๐Ÿ’ก Tenser's Tirade

    How Far Should You Trust Your Next Tech Innovation? This Knowledge Framework Can Help

    BRAND MARKETERS rely on information technology in nearly every planning, decision making and execution function. Data is gathered. Answers are pursued. Plans are conceived. Actions...
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    Tue, 18 Aug 2026
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  • Sargento General Manager Erin Price 2026
    ๐Ÿ“ˆ Executive View

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
    Read more →
    Sun, 22 Mar 2026
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  • ๐ŸŒฑ Sustainability

    How Brands Can Help Save the Planet

    A GROWING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment โ€” but brands...
    Read more →
    Wed, 2 Apr 2025
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  • ๐Ÿ“ˆ Expert Insights

    Fight Against Ecommerce Fraud

    ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
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    Tue, 6 May 2025
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  • Negotiation table for shopper media
    ๐Ÿ“ˆ Retail Media

    More Retail Media Options Available for CPG Brands

    THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
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    Wed, 2 Apr 2025
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  • ๐Ÿ“ˆ CPG Viewpoints

    Front of Packaging Nutritional Labels Will Prompt Changes for CPG Companies

    MORE THAN 40% of U.S. adults are living with obesity. To reduce the problem, the Food and Drug Administration is looking to make it easier...
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    Tue, 4 Mar 2025
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