AT FIRST GLANCE, that shampoo bottle or detergent jug may look the same. Still, behind the scenes, consumer brands are increasingly stripping out colored plastics,...
SIX YEARS AFTER behavioral economist Peter Atwater coined the term “K-shaped economy,” the metaphor has become the defining structural reality for the CPG industry. The...
A RECENT TRIP THROUGH THE AISLES at Wegmans underscored a broader shift reshaping center store and perimeter alike. A large Chobani display promoted an offering...
BRAND MARKETERS’ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing. The...
NOT LONG AGO, meaningful technological advancements in category management and retail execution took years to unfold. Today, innovation cycles are measured in months, sometimes weeks....
