AS THE CPG INDUSTRY pivots from price-led growth to volume-driven, brand-led expansion, traditional trade markets—long viewed as complex and fragmented—are emerging as a critical growth...
PART ONE of this analysis discussed how CPG brands face something of a conundrum in dealing with retail media networks. It summarized brand marketer spending...
AMID THE HYPE AND HYPERBOLE around Retail Media Networks, some fundamental issues about CPG marketing spending have barely been addressed. Brand marketers have an opportunity...
