BEAUTY AND STYLE TRENDS change quickly with the seasons. That popular nail polish color for summer may be passé by the holidays, which demands nimble...
FOR CONSUMER GOODS COMPANIES, AI poisoning represents far more than another digital marketing concern. It introduces the prospect that AI-generated recommendations may be influenced by...
THEIR PRODUCT LAUNCH was performing right on plan. A dairy manufacturer had invested heavily in a new premium Greek yogurt range. Distribution was expanding, retail...
THE ONGOING TRANSFORMATION of physical stores into digital communication environments carries with it a cascade of implications for brands. It certainly presents challenges for their...
LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels. With more than $12 billion in annual...
CATEGORY MANAGEMENT is perhaps the most ubiquitous business activity in the retail consumer goods industry. It has 30-plus years of history as a human-centered, expert...
THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
