THE COUPON INDUSTRY will continue to evolve in 2026 with three developments dominating the headlines. They are: The Rise of Hybrid Counterfeits In December 2025,...

SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...

Imagine you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual “issues” or “rules”...

THE INDUSTRY'S WISH LIST includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...

THE INDUSTRY'S wish list includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...

In the past few years, the world has experienced many changes and that were not unique to the coupon industry. What was once the “norm”...

SOME CONSUMERS are looking to the Internet and flea markets to get those “too good to be true” deals on their favorite products, which are...

COUPON OFFICIALS expect continued growth in shopper use of digital offers in 2025 at the expense of paper coupons, which will decline due to decreased...

IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...