THE COUPON INDUSTRY will continue to evolve in 2026 with three developments dominating the headlines. They are: The Rise of Hybrid Counterfeits In December 2025,...
SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...
THE INDUSTRY'S WISH LIST includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
