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Recent Articles

  • ๐Ÿ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
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    Tue, 2 Jan 2024
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  • Retail media may be huge, but coverage is uneven
    ๐Ÿ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldnโ€™t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
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    Tue, 2 Jan 2024
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  • ๐ŸŽจ Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chainโ€™s 140 million households. The data is from Walmart...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
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    Tue, 6 Feb 2024
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  • ๐Ÿ’ก Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
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    Tue, 6 Feb 2024
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  • transparency-bridge-header-graphic
    ๐Ÿ“ˆ Expert Insights

    The Fifth Trait Missing from Successful Innovation

    INNOVATION has advanced faster than at any other point in retail/CPG technology history over the past decade. Yet trust has moved in the opposite direction....
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    Tue, 25 Aug 2026
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    are-legacy-brands-shortchanging-r-and-d
    ๐ŸŽจ Product Innovation

    Are Legacy CPG Firms Shortchanging R&D?

    MAJOR BRANDS FACE ESCALATING PRESSURE from faster-moving challengers, say two recent research reports from Boston Consulting Group (BCG) and Barclays, the investment firm. Both research...
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    Tue, 25 Aug 2026
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    Coty-chart-from-Crisp
    ๐Ÿ’ก Tech Innovation

    Coty Tackles Nail Care Assortments with AI, Season after Season

    BEAUTY AND STYLE TRENDS change quickly with the seasons. That popular nail polish color for summer may be passรฉ by the holidays, which demands nimble...
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    Tue, 25 Aug 2026
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    Store image with text overlay
    ๐Ÿ“ˆ Expert Insights

    Your Plan Got Faster. Your Shelf Did Not.

    RESEARCHERS at the University of Texas and Harvard Business School studied 46 million worker shifts across 500 grocery stores. They found that store managers override...
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    Tue, 18 Aug 2026
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    AI hero graphic provided by Blue Ridge Partners
    ๐Ÿ“ˆ Expert Insights

    Why CPG's Biggest AI Returns Are Going Untapped

    MOST CONSUMER-PACKAGED GOODS companies now have an AI pilot running somewhere in the commercial organization. The harder question isn't whether to invest. It's whether the...
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    Tue, 18 Aug 2026
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    Coming soon to CPGMatters - tech innovation for CPG
    ๐Ÿ’ก Tenser's Tirade

    How Far Should You Trust Your Next Tech Innovation? This Knowledge Framework Can Help

    BRAND MARKETERS rely on information technology in nearly every planning, decision making and execution function. Data is gathered. Answers are pursued. Plans are conceived. Actions...
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    Tue, 18 Aug 2026
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  • ๐Ÿ“ˆ Coupons

    Securing The Future with eSettlement Best Practices

    THE INDUSTRY'S WISH LIST includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
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    Tue, 6 May 2025
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  • Negotiation table for shopper media
    ๐Ÿ“ˆ Retail Media

    More Retail Media Options Available for CPG Brands

    THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
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    Wed, 2 Apr 2025
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  • Swatch Royal Pop brand imagery
    ๐ŸŽ™๏ธ Commentary

    How Much Brand Frenzy is Enough for Swatch?

    THE MEDIA STORM surrounding last weekโ€™s introduction of Swatchโ€™s Bioceramic Royal Pop Collection has consumer brands looking on with wonder (and perhaps envy). The brightly-colored...
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    Thu, 21 May 2026
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  • ๐Ÿ“Š Market Analysis

    2026 International Global Consumer Predictions

    WHERE ARE GLOBAL CONSUMERS HEADED from 2026 to 2030 and beyond? Mintel, provider of global market intelligence, predicts reinvention at any age, peopleโ€™s need for...
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    Wed, 11 Feb 2026
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  • ๐Ÿ“ˆ International

    Global Snack Sales Are on a Roll

    GLOBAL SNACK SALES ย hit $680 billion in 2024, up 3.7% from 2023 in constant value prices. According to Euromonitor Internationalโ€™s World Market for Snacks 2024...
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    Wed, 2 Apr 2025
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  • Trading partners examine shelf integrity issues together
    ๐Ÿ“ˆ Expert Insights

    Five Things Retailers Wish CPG Brands Understood About the Shelf

    WHAT LOOKS TO MOST brand-side executives like a routine operations issue has become a key threat to the retailer-brand collaboration. IHL Group studied major U.S....
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    Thu, 16 Jul 2026
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  • ๐Ÿ“ˆ International

    Sales Growth in Emerging Markets on Radar for Kraft Heinz

    KRAFT HEINZ aims to build sales in emerging markets largely by leveraging the strength of the Heinz brand. Emerging Markets currently make up 10% of...
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    Tue, 4 Mar 2025
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