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Recent Articles

  • πŸ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
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    Tue, 2 Jan 2024
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  • Retail media may be huge, but coverage is uneven
    πŸ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldn’t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
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    Tue, 2 Jan 2024
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  • 🎨 Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...
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    Tue, 2 Jan 2024
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  • πŸ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
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    Tue, 6 Feb 2024
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  • πŸ’‘ Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
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    Tue, 6 Feb 2024
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  • Intelligent supply chains are part of brands' future
    πŸ“ˆ Expert Insights

    Your Brand’s Next Supply Chain Will Think, Learn, and Decide

    SUPPLY CHAIN EXCELLENCE has been defined for decades by physical scale. Competitive advantage was driven by larger distribution networks, lower transportation costs, greater manufacturing capacity,...
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    Sun, 9 Aug 2026
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    Bad actors may use AI poisoning to harm brand reputation
    πŸ’‘ Tech Innovation

    The Antidote to AI Poisoning: Implications for Brands and Retailers

    FOR CONSUMER GOODS COMPANIES, AI poisoning represents far more than another digital marketing concern. It introduces the prospect that AI-generated recommendations may be influenced by...
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    Wed, 5 Aug 2026
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    Entry to the 2026 Fancy Foods Show in New York
    🎨 Product Innovation

    Sense Maxxing at the Fancy Food Show – A Rush of Emerging Trends

    FROM EXPERIENCE I knew the Summer Fancy Food Show would be an overwhelming scene. The event filled nearly the entire Javits Center in Manhattan with...
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    Wed, 5 Aug 2026
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    3D product renderings enable a full range of image assets
    πŸ“ˆ Expert Insights

    E-DAM is Next for Space Management in the AI Era

    WE HEAR ALOT about the potential of Artificial Intelligence to impact Category Management and Space Planning and we anticipate how emerging tools and processes will...
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    Mon, 27 Jul 2026
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    Bad actors may use AI poisoning to harm brand reputation
    πŸ’‘ Tech Innovation

    Why 'AI Poisoning' Should Be on Every Brand’s Radar: A Looming Commercial Incentive

    THEIR PRODUCT LAUNCH was performing right on plan. A dairy manufacturer had invested heavily in a new premium Greek yogurt range. Distribution was expanding, retail...
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    Mon, 27 Jul 2026
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    CPG executives ponder RGM versus innovation
    πŸ“ˆ Expert Insights

    Innovation Meets RGM: CPG Rebalances its Go-To-Market Model

    PRODUCT INNOVATION has been the principal fuel for growth in the consumer-packaged goods industry over the past 50 years.Β  Manufacturers introduced new brands, formulations, flavors,...
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    Sat, 25 Jul 2026
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  • πŸ“ˆ Coupons

    More Changes to Emerge for Coupons in the New Year

    THE COUPON INDUSTRY will continue to evolve in 2026 with three developments dominating the headlines. They are: The Rise of Hybrid Counterfeits In December 2025,...
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    Wed, 11 Feb 2026
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  • How Americans Prioritize Healthy Eating

    A NEW STUDY from the International Food Information Council (IFIC) sheds light on how Americans prioritize healthy eating and perceive food as medicine. Released in...
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    Tue, 1 Apr 2025
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  • Negotiation table for shopper media
    πŸ“ˆ Retail Media

    More Retail Media Options Available for CPG Brands

    THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
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    Thu, 3 Apr 2025
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  • πŸ“ˆ CPG Viewpoints

    How to Combat Inflation and Drive Brand Loyalty in 2025

    NO USE dancing around it; inflation is affecting the way consumers make purchases. The consistent rise in prices has shoppers stressing and – in turn...
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    Tue, 4 Feb 2025
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  • πŸ“Š Market Analysis

    2026 International Global Consumer Predictions

    WHERE ARE GLOBAL CONSUMERS HEADED from 2026 to 2030 and beyond? Mintel, provider of global market intelligence, predicts reinvention at any age, people’s need for...
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    Wed, 11 Feb 2026
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  • Shopper uses her loyalty card in store and online
    πŸ“ˆ Expert Insights

    From Checkout Discount to Engagement Engine – What Grocery Loyalty Means Now for CPG Marketers

    SWIPE YOUR CARD at checkout, receive a discount, repeat. For years, this model has defined how many retail loyalty programs operate. These POS-based systems have...
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    Thu, 23 Apr 2026
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  • πŸ“ˆ Consumer Trends

    β€˜Recession Glam’ Emerges in Beauty Categories

    SHOPPERS AROUND THE WORLD are shifting toward low-maintenance, cost-effective beauty care routines, according to data analytics company Euromonitor International. Economic pressures are driving the change...
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    Wed, 3 Sep 2025
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