Skip to main content
CPG Matters
A Brand Marketing Magazine for the 21st Century

Main navigation

  • Home
  • About Us
  • Dictionary
  • Contact
1 (888) 604-3953

🎨 Design 🛒 E-Commerce 💰 Finance 💡 Innovation 🤝 M&A 📊 Market Analysis ♟️ Strategy 🌱 Sustainability 📈 Industry Trends 🎙️ Commentary 👔 Leadership 

Navigation

  • 🏠 Home › 
  • 📄 White Papers › 

    🔎 Search › 

  • 📁 Directory › 
  • ℹ️ About Us › 
  • ✉️ Contact › 
✨ Register Now
Advertisement
Advertisement

Recent Articles

  • 🎙️ Commentary

    How Predictive Planning Gives CPG Brands an Edge

    ON THE LAST FRIDAY in February, grocery planning went quiet. Shopping habits tend to follow predictable rhythms – week in and week out, people add...
    Read more →
    Tue, 4 Mar 2025
    X f in @
  • 📈 Industry Trends

    Global Snack Sales Are on a Roll

    GLOBAL SNACK SALES  hit $680 billion in 2024, up 3.7% from 2023 in constant value prices. According to Euromonitor International’s World Market for Snacks 2024...
    Read more →
    Wed, 2 Apr 2025
    X f in @
  • 🌱 Sustainability

    How Brands Can Help Save the Planet

    A GROWEING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment — but brands...
    Read more →
    Wed, 2 Apr 2025
    X f in @
  • 🎙️ Commentary

    Fight Against Ecommerce Fraud

    ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
    Read more →
    Tue, 6 May 2025
    X f in @
  • 🎙️ Commentary

    Why eB2B Matters for CPG Growth in Traditional Trade

    AS THE CPG INDUSTRY pivots from price-led growth to volume-driven, brand-led expansion, traditional trade markets—long viewed as complex and fragmented—are emerging as a critical growth...
    Read more →
    Tue, 6 May 2025
    X f in @
  • 📈 Industry Trends

    Securing The Future with eSettlement Best Practices

    THE INDUSTRY'S WISH LIST includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
    Read more →
    Tue, 6 May 2025
    X f in @
  • 📊 Market Analysis

    Brand Aspiration Isn’t the Primary Focus of Shoppers: Study

    A NEW REPORT found that shoppers do not seem to be increasingly voting with their wallets despite the broad hype around boycotts prompted by DEI...
    Read more →
    Tue, 3 Jun 2025
    X f in @
  • Sargento General Manager Erin Price 2026
    👔 Leadership

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
    J
    By jamin Sun, 22 Mar 2026
    X f in @
    Frame from Victor Kiam's Remington Shaver commercial ca 1979
    🎙️ Commentary

    Now More than Ever: CPGMatters Embarks on its Next Era

    IN AN ICONIC television advertisement from 1979, entrepreneur Victor Kiam peered out from America’s TV sets to declare his love for the Remington Micro Screen...
    Read more →
    Tue, 24 Mar 2026
    X f in @
    Lisa Selk, Hormel Foods SVP of Brand Fuel
    💡 Innovation

    ‘Digital is No Longer an Island’: At Hormel Foods, Brand Success is Data-Driven and Interconnected

    LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels.  With more than $12 billion in annual...
    Read more →
    Mon, 23 Mar 2026
    X f in @
    Brand manager strains to balance luxury versus value prices
    📊 Market Analysis

    ‘Barbell Pricing’ is a Heavy Lift for Brands in a K-Shaped 2026

    SIX YEARS AFTER behavioral economist Peter Atwater coined the term “K-shaped economy,” the metaphor has become the defining structural reality for the CPG industry. The...
    Read more →
    Mon, 23 Mar 2026
    X f in @
    Protein enriched food products
    🎨 Design

    Protein as ‘Platform’: Why CPG’s Hottest Ingredient Has Staying Power

    A RECENT TRIP THROUGH THE AISLES at Wegmans underscored a broader shift reshaping center store and perimeter alike. A large Chobani display promoted an offering...
    Read more →
    Mon, 23 Mar 2026
    X f in @
    Shopping in a food store with beacons
    🛒 E-Commerce

    A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle

    BRAND MARKETERS’ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing.  The...
    Read more →
    Mon, 23 Mar 2026
    X f in @
    • View more articles
    🚨 CPG ALERT, Sponsored by Vistex

    Consumer products teams can reconcile year-end trade spend with confidence by accurately calculating liabilities, aligning accruals to real promotion activity, and analyzing spend variances. That accounting precision does more than close the books: it builds intelligence for a faster, stronger start to 2026.

    Teams that rely on historical averages miss promotion-level detail, leading to over- or under-accruals that distort liabilities and margin visibility.

    With purpose-built tools and proven practices, leading CPG organizations achieve tighter reconciliation across Finance, Sales, and Customer teams. The result: fewer blind spots, better forecast accuracy, and a clear view of financial exposure before year-end close.

    Learn how to turn year-end data into insights that protect margins and drive profitable growth.

    Advertisement
    Advertisement
    Advertisement

    Stay Informed

    Get the latest CPG news delivered to your inbox

    You may also be interested in

  • 💡 Innovation

    AI Meets Category Management: What’s Ahead for Brands?

    CATEGORY MANAGEMENT is perhaps the most ubiquitous business activity in the retail consumer goods industry. It has 30-plus years of history as a human-centered, expert...
    Read more →
    Fri, 16 Jan 2026
    X f in @
  • Sargento General Manager Erin Price 2026
    👔 Leadership

    Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

    IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese. No company...
    J
    By jamin Sun, 22 Mar 2026
    X f in @
  • Lisa Selk, Hormel Foods SVP of Brand Fuel
    💡 Innovation

    ‘Digital is No Longer an Island’: At Hormel Foods, Brand Success is Data-Driven and Interconnected

    LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels.  With more than $12 billion in annual...
    Read more →
    Mon, 23 Mar 2026
    X f in @
  • 📈 Industry Trends

    What’s the Future Look Like for Meal Kit Brands?

    MEAL KITS are having a bit of a moment, according to CNET’s Corin Cesaric . The meal kit industry as a whole was pegged at...
    Read more →
    Wed, 11 Feb 2026
    X f in @
  • 🌱 Sustainability

    How Brands Can Help Save the Planet

    A GROWEING NUMBER number of global consumers believe time is running out to save the planet from serious damage to the environment — but brands...
    Read more →
    Wed, 2 Apr 2025
    X f in @
  • 📊 Market Analysis

    Eliminating GRAS Self-Affirmed Route Will Change Direction of U.S. Food Industry

    SINCE GRAS (Generally Regarded as Safe) was established in 1958, its implementation has had a significant impact on the US food supply. With pressure mounting...
    Read more →
    Fri, 26 Dec 2025
    X f in @
  • 🎙️ Commentary

    Fight Against Ecommerce Fraud

    ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
    Read more →
    Tue, 6 May 2025
    X f in @
  • Advertisement

    About CPG Matters

    • About Us
    • Our Team
    • Contact

    Resources

    • Archive
    • Newsletter
    • Events
    • Lead Conference

    Topics

    • Sustainability
    • E-Commerce
    • Innovation
    • Market Analysis

    Connect

    • LinkedIn
    • Twitter
    • Facebook
    • Instagram

    © 2026 CPG Planet. All rights reserved.