PART ONE of this analysis discussed how CPG brands face something of a conundrum in dealing with retail media networks. It summarized brand marketer spending...
RETAIL MEDIA CONTINUES to grow into an essential part of the shopping experience in our modern world. Entering 2025 and another year of strong performance...
CONTINUED PERCEPTIONS of a challenging economy are combining with persistent inflationary pressures to discourage U.S. consumers at the grocery store, prompting leading CPG manufacturers to...
COUPON OFFICIALS expect continued growth in shopper use of digital offers in 2025 at the expense of paper coupons, which will decline due to decreased...
