THE MEDIA STORM surrounding last week’s introduction of Swatch’s Bioceramic Royal Pop Collection has consumer brands looking on with wonder (and perhaps envy). The brightly-colored...
IN AN ICONIC television advertisement from 1979, entrepreneur Victor Kiam peered out from America’s TV sets to declare his love for the Remington Micro Screen...
GROCERY STORES — like many specialty retailers — have always had to strike a delicate balance between running an efficient operation and maintaining a product...
IMAGINE you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual “issues” or “rules”...
