BEAUTY AND STYLE TRENDS change quickly with the seasons. That popular nail polish color for summer may be passé by the holidays, which demands nimble...
RESEARCHERS at the University of Texas and Harvard Business School studied 46 million worker shifts across 500 grocery stores. They found that store managers override...
MOST CONSUMER-PACKAGED GOODS companies now have an AI pilot running somewhere in the commercial organization. The harder question isn't whether to invest. It's whether the...
BRAND MARKETERS rely on information technology in nearly every planning, decision making and execution function. Data is gathered. Answers are pursued. Plans are conceived. Actions...
SUPPLY CHAIN EXCELLENCE has been defined for decades by physical scale. Competitive advantage was driven by larger distribution networks, lower transportation costs, greater manufacturing capacity,...
FOR CONSUMER GOODS COMPANIES, AI poisoning represents far more than another digital marketing concern. It introduces the prospect that AI-generated recommendations may be influenced by...
