Imagine you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual “issues” or “rules”...
THE INDUSTRY'S WISH LIST includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
AS THE CPG INDUSTRY pivots from price-led growth to volume-driven, brand-led expansion, traditional trade markets—long viewed as complex and fragmented—are emerging as a critical growth...
GLOBAL SNACK SALES hit $680 billion in 2024, up 3.7% from 2023 in constant value prices. According to Euromonitor International’s World Market for Snacks 2024...
