CPG Growth Leaders Report

STRATEGIES AND TRENDS powering the success of top consumer packaged goods companies were outlined in Circana’s annual CPG Growth Leaders report.

The findings highlight the industry's shifting dynamics, as smaller CPG companies and private labels take center stage, leveraging innovation and value-driven strategies to outperform their peers. 

Key insights from the report: Community Connections, Comprehensive Value, Collaborative Growth, Catering to Multi-Pronged Wellness, and Company Culture.

“As the industry continues to evolve, our research underscores just how critical it is for CPG leaders to stay agile, consumer-focused, and purpose-driven,” said Sally Lyons Wyatt, global executive vice president and chief advisor at Circana.

“The ability to build authentic connections with consumers, offer comprehensive value, and align with today's wellness-driven and socially conscious shoppers is what separates the standouts from the pack. These findings provide a roadmap for driving success in 2025 and beyond.”