Key findings from PA Consulting 2026 Brand Impact Index reveal consumers value dependability above all other attributes

TWO OUT OF THREE people who watched HOOM’s launch video could not say what the product actually was. Once they understood the idea, nearly eight...

By 2036, consumers will have reevaluated their relationship with trust, time, and social connections. What this means for brands:  ● $20 trillion worth of consumer spending will be exposed due to trust failures. ● Trust shifts from a source-based to outcome-based model, dependent upon consistent performance. ● Eighty-six percent of consumers agree they care more about whether something works than the brand.