Three implications are clear for brand leaders: Manage packaging as a conversion system. Put the strongest proof where shoppers can't miss it. Test and retest the value proposition.
WHEN IT COMES TO PACKAGING, decisions are typically made well before a product ever reaches a consumer’s home. Teams review concept renderings, assess shelf presence,...
AT FIRST GLANCE, that shampoo bottle or detergent jug may look the same. Still, behind the scenes, consumer brands are increasingly stripping out colored plastics,...
A SHORTAGE of packaging products and materials is a key challenge facing the industry in the future, according to a survey of senior industry leaders...
A SHORTAGE of packaging products and materials is a key challenge facing the industry in the future, according to a survey of senior industry leaders...
EXCELLENT PACKAGING in the global private label sector has been recognized for its convenience, sustainability, performance, innovation and design. The Private Label Manufacturers Association (PLMA)...
