BRAND MARKETERS rely on information technology in nearly every planning, decision making and execution function. Data is gathered. Answers are pursued. Plans are conceived. Actions...
SUPPLY CHAIN EXCELLENCE has been defined for decades by physical scale. Competitive advantage was driven by larger distribution networks, lower transportation costs, greater manufacturing capacity,...
FOR CONSUMER GOODS COMPANIES, AI poisoning represents far more than another digital marketing concern. It introduces the prospect that AI-generated recommendations may be influenced by...
FROM EXPERIENCE I knew the Summer Fancy Food Show would be an overwhelming scene. The event filled nearly the entire Javits Center in Manhattan with...
WE HEAR ALOT about the potential of Artificial Intelligence to impact Category Management and Space Planning and we anticipate how emerging tools and processes will...
THEIR PRODUCT LAUNCH was performing right on plan. A dairy manufacturer had invested heavily in a new premium Greek yogurt range. Distribution was expanding, retail...
