THE INDUSTRY'S WISH LIST includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
AS THE CPG INDUSTRY pivots from price-led growth to volume-driven, brand-led expansion, traditional trade markets—long viewed as complex and fragmented—are emerging as a critical growth...
ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...
THE RETAIL MEDIA NETWORK FRENZY may be approaching the end of the beginning. Now, the hard work starts. For CPG brands, the story-within-the-story revolves around...
