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Recent Articles

  • ๐Ÿ“ˆ Expert Insights

    Experts Predict Strong Year for Digital Offers

    COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ International

    Global Food and Drink Trends for 2024 Revealed

    THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...
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    Tue, 2 Jan 2024
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  • Retail media may be huge, but coverage is uneven
    ๐Ÿ“ˆ Retail Media

    Mind the Gaps in Retail Media: Watchouts for Brands

    JUST WHEN you thought the retail media conversation couldnโ€™t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...
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    Tue, 2 Jan 2024
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  • ๐ŸŽจ Product Innovation

    New Weight-Loss Drugs Shake Up the Snack Food Business

    IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ CPG Viewpoints

    How to Accelerate ROI from a Walmart Luminate Investment

    EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chainโ€™s 140 million households. The data is from Walmart...
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    Tue, 2 Jan 2024
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  • ๐Ÿ“ˆ Coupons

    The Power of Printed Circulars

    IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...
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    Tue, 6 Feb 2024
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  • ๐Ÿ’ก Tech Innovation

    Consumers Express Interest in AI-Driven Shopping

    THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...
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    Tue, 6 Feb 2024
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  • Beauty and personal care data from Euromonitor
    ๐Ÿ“ˆ International

    โ€˜Recession Glamโ€™ Emerges in Beauty Categories

    Shoppers around the world are shifting toward low-maintenance, cost-effective beauty care routines, according to data analytics company Euromonitor International. Economic pressures are driving the change...
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    Tue, 2 Sep 2025
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    ๐ŸŽ™๏ธ Commentary

    What Is the Effect of Tariffs on Couponing?

    IMAGINE you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual โ€œissuesโ€ or โ€œrulesโ€...
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    Wed, 2 Jul 2025
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    ๐Ÿ“ˆ Coupons

    What Is the Effect of Tariffs on Couponing?

    Imagine you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual โ€œissuesโ€ or โ€œrulesโ€...
    Read more →
    Wed, 2 Jul 2025
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    ๐Ÿ“Š Market Analysis

    Brand Aspiration Isnโ€™t the Primary Focus of Shoppers: Study

    A NEW REPORT found that shoppers do not seem to be increasingly voting with their wallets despite the broad hype around boycotts prompted by DEI...
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    Tue, 3 Jun 2025
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    ๐Ÿ“ˆ Trade Promotion

    Brand Aspiration Isnโ€™t the Primary Focus of Shoppers: Study

    A new report found that shoppers do not seem to be increasingly voting with their wallets despite the broad hype around boycotts prompted by DEI...
    Read more →
    Mon, 2 Jun 2025
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    ๐Ÿ“ˆ Coupons

    Securing The Future with eSettlement Best Practices

    THE INDUSTRY'S WISH LIST includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
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    Tue, 6 May 2025
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  • ๐ŸŽ™๏ธ Commentary

    A Look Ahead at the Coupon Industry in 2026

    WE ARE ABOUT TO EMBARK on a New Year which always brings many changes in various areas such as personal and business as well as...
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    Wed, 17 Dec 2025
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  • Joint promotional planning includes retail media
    ๐Ÿ“ˆ Retail Media

    What Does โ€˜Fair and Proportionalโ€™ Mean in Retail Media?

    PART ONE of this analysis discussed how CPG brands face something of a conundrum in dealing with retail media networks. It summarized brand marketer spending...
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    Tue, 4 Feb 2025
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  • ๐Ÿ“Š Market Analysis

    Shortage of Packaging Materials Portend Future Shock

    A SHORTAGE of packaging products and materials is a key challenge facing the industry in the future, according to a survey of senior industry leaders...
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    Wed, 19 Nov 2025
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  • ๐Ÿ“Š Market Analysis

    Good News Despite Inflation Fears from Trade Wars

    FEBRURY WHOLESALE PRICES were flat (versus January) bringing relief to consumers on inflation. However, the recent tariff wars are a major concern that prices may...
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    Wed, 5 Mar 2025
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  • ๐Ÿ“ˆ International

    Consumers Will Spend Less on Groceries in 2024: Report

    HOW WILL CPG companies navigate through the lingering effects of the post-pandemic era? They must deal with a crunch in consumer budgets and intensified competition...
    Read more →
    Tue, 6 Feb 2024
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  • ๐Ÿ“Š Market Analysis

    Good News Despite Inflation Fears from Trade Wars

    February wholesale prices were flat (versus January) bringing relief to consumers on inflation. However, the recent tariff wars are a major concern that prices may...
    Read more →
    Tue, 1 Apr 2025
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  • ๐ŸŽจ Product Innovation

    CPGs Should Rethink 'Tail Spend' โ€“ Before it Costs Them More

    IN CPG AND RETAIL, procurement teams concentrate their energy on strategic categories: core ingredients, packaging, manufacturing, inventory, logistics, and the logistics and infrastructure that keeps...
    Read more →
    Tue, 6 Jan 2026
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