BRAND MARKETERS’ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing. The...
AS THE CPG INDUSTRY pivots from price-led growth to volume-driven, brand-led expansion, traditional trade markets—long viewed as complex and fragmented—are emerging as a critical growth...
Ecommerce fraud is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
