📈 Expert Insights ‘Dull Store Stuff': Small Language Models for Retail Sensing are Better for Brands Too RETAIL TYPICALLY BREAKS in the boring middle. A late delivery fails to trigger a reorder. A promotion scans wrong for half a day. Search results...
🛒 E-Commerce A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle BRAND MARKETERS’ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing. The...
