AS THE CPG INDUSTRY pivots from price-led growth to volume-driven, brand-led expansion, traditional trade marketsโlong viewed as complex and fragmentedโare emerging as a critical growth...
GLOBAL SNACK SALES hit $680 billion in 2024, up 3.7% from 2023 in constant value prices.ย According to Euromonitor Internationalโs World Market for Snacks 2024...
ECOMMERCE FRAUD is climbing fast, and consumer packaged goods (CPG) brands are feeling the pressure. Global losses were set to reach $44 billion in 2024,...
THE INDUSTRY'S wish list includes cutting costs, enhancing cash flow, reducing fraud and eliminating paperwork. Manufacturers and retailers hope to benefit from the promise of...
AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis,...