Leadership | CPG Matters

Recent Articles

Experts Predict Strong Year for Digital Offers

COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...

Tue, 2 Jan 2024

International

Global Food and Drink Trends for 2024 Revealed

THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...

Tue, 2 Jan 2024

Retail Media

Mind the Gaps in Retail Media: Watchouts for Brands

JUST WHEN you thought the retail media conversation couldn’t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...

Tue, 2 Jan 2024

Product Innovation

New Weight-Loss Drugs Shake Up the Snack Food Business

IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...

Tue, 2 Jan 2024

CPG Viewpoints

How to Accelerate ROI from a Walmart Luminate Investment

EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...

Tue, 2 Jan 2024

Coupons

The Power of Printed Circulars

IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...

Tue, 6 Feb 2024

Tech Innovation

Consumers Express Interest in AI-Driven Shopping

THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...

Tue, 6 Feb 2024

Subscribe to Leadership

You may also be interested in

Coupons

Creating a Solid Foundation for Digital Promotions

SAVVY PROMOTION PROFESSIONALS know that digital promotions, like any other item of value, are subject to fraud and simple human error. However, problems with digital...

Fri, 26 Dec 2025

Intelligent supply chains are part of brands' future

Expert Insights

Your Brand’s Next Supply Chain Will Think, Learn, and Decide

SUPPLY CHAIN EXCELLENCE has been defined for decades by physical scale. Competitive advantage was driven by larger distribution networks, lower transportation costs, greater manufacturing capacity,...

Sun, 9 Aug 2026

International

Sales Growth in Emerging Markets on Radar for Kraft Heinz

KRAFT HEINZ aims to build sales in emerging markets largely by leveraging the strength of the Heinz brand. Emerging Markets currently make up 10% of...

Tue, 4 Mar 2025

How Americans Prioritize Healthy Eating

A NEW STUDY from the International Food Information Council (IFIC) sheds light on how Americans prioritize healthy eating and perceive food as medicine. Released in...

Tue, 1 Apr 2025

News Brief

GLP-1s for Weight Loss

ACOSTA GROUP'S recent proprietary GLP-1 Shopper Community study focused on consumers using the medications specifically to support weight loss. Among several new insights for brands and...

Mon, 5 May 2025

Consumer Trends

Shoppers and Retailers See Benefits from AI in the Store

SEVEN IN 10 CONSUMERS are familiar with the use of Artificial Intelligence at the retail locations where they shop and more than half have a...

Tue, 4 Feb 2025

E-Commerce

A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle

BRAND MARKETERS’ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing. The...

Mon, 23 Mar 2026