Leadership | CPG Matters

Recent Articles

Experts Predict Strong Year for Digital Offers

COUPON OFFICIALS expect continued growth in usage of digital offers in 2024 at the expense of paper coupons. Meanwhile, coupon fraud will continue to roil...

Tue, 2 Jan 2024

International

Global Food and Drink Trends for 2024 Revealed

THREE KEY TRENDS that will shape global food and drink industries in 2024 and the years ahead have been announced by Mintel, which provides information...

Tue, 2 Jan 2024

Retail Media

Mind the Gaps in Retail Media: Watchouts for Brands

JUST WHEN you thought the retail media conversation couldn’t get any hotter, we hear high profile executives from the largest Retail Media Networks (RMNs) and...

Tue, 2 Jan 2024

Product Innovation

New Weight-Loss Drugs Shake Up the Snack Food Business

IT IS POSSIBLE that no single individual wields more influence in American popular culture than Oprah Winfrey. In everything from books to politics to weight...

Tue, 2 Jan 2024

CPG Viewpoints

How to Accelerate ROI from a Walmart Luminate Investment

EVERT WEEK, Walmart suppliers receive a comprehensive view into how their products are performing among the chain’s 140 million households. The data is from Walmart...

Tue, 2 Jan 2024

Coupons

The Power of Printed Circulars

IN THE AGE of digital marketing, print circulars may seem like an outdated promotional tool. However, recent studies show that consumers still rely on printed...

Tue, 6 Feb 2024

Tech Innovation

Consumers Express Interest in AI-Driven Shopping

THE EXPERIENCE of shoppers and their expectation for new technology is a mixed bag, according to a major study of 20,000 consumers across 26 countries...

Tue, 6 Feb 2024

Subscribe to Leadership

You may also be interested in

E-Commerce

A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle

BRAND MARKETERS’ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing. The...

Mon, 23 Mar 2026

Mike Parker and John Tonthat address FMI GroceryLab

Tech Innovation

Brands Count on Data Flows from Connected Stores

THE ONGOING TRANSFORMATION of physical stores into digital communication environments carries with it a cascade of implications for brands. It certainly presents challenges for their...

Thu, 25 Jun 2026

Expert Insights

Your Plan Got Faster. Your Shelf Did Not.

RESEARCHERS at the University of Texas and Harvard Business School studied 46 million worker shifts across 500 grocery stores. They found that store managers override...

Tue, 18 Aug 2026

Expert Insights

How Predictive Planning Gives CPG Brands an Edge

ON THE LAST FRIDAY in February, grocery planning went quiet. Shopping habits tend to follow predictable rhythms – week in and week out, people add...

Tue, 4 Mar 2025

Expert Insights

CPG Resolutions to Turn Headwinds into Momentum

AFTER A YEAR of tariff shocks, price fatigue, and frozen budgets, CPG teams have a choice in Q1: resume business as usual or use smarter,...

Fri, 26 Dec 2025

Store Brands

Private Labels Gear Up for Future Growth

PRIVATE BRANDS of CPG products are on a roll. Sales of store brands rose 3.9% in 2024 to a record $271 billion; January was the...

Tue, 4 Feb 2025

Commentary

What Is the Effect of Tariffs on Couponing?

IMAGINE you are a marketing director for a consumer products company in 2025. The coupon industry has always been wrought with unusual “issues” or “rules”...

Wed, 2 Jul 2025