FOR DECADES, private labels were a financial safety measure for shoppers who quickly forgot about them when budgets loosened. It was a price play: cheaper,...
WHEN IT COMES TO PACKAGING, decisions are typically made well before a product ever reaches a consumerโs home. Teams review concept renderings, assess shelf presence,...
THE GLOBAL SUPPLY CHAIN for Consumer Packaged Goods is operating under unprecedented strain. While acute geopolitical eventsโsuch as the ongoing conflict in the Middle East...
SWIPE YOUR CARD at checkout, receive a discount, repeat. For years, this model has defined how many retail loyalty programs operate. These POS-based systems have...
NOT LONG AGO, meaningful technological advancements in category management and retail execution took years to unfold. Today, innovation cycles are measured in months, sometimes weeks....
IN TODAY'S HYPER-COMPETITIVE retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decisions...
THE CAMPAIGN by Robert Kennedyโs U.S. Department Health and Human Services to reduce โ if not eliminate โ ultra-processed foods from diets, a move given...
IN CPG AND RETAIL, procurement teams concentrate their energy on strategic categories: core ingredients, packaging, manufacturing, inventory, logistics, and the logistics and infrastructure that keeps...