MAJOR BRANDS FACE ESCALATING PRESSURE from faster-moving challengers, say two recent research reports from Boston Consulting Group (BCG) and Barclays, the investment firm. Both research...
MOST CONSUMER-PACKAGED GOODS companies now have an AI pilot running somewhere in the commercial organization. The harder question isn't whether to invest. It's whether the...
BRAND MARKETERS rely on information technology in nearly every planning, decision making and execution function. Data is gathered. Answers are pursued. Plans are conceived. Actions...
SUPPLY CHAIN EXCELLENCE has been defined for decades by physical scale. Competitive advantage was driven by larger distribution networks, lower transportation costs, greater manufacturing capacity,...
