For years, retailer-supplier relationships centered on an annual cycle of cost negotiations, trade funding arrangements, promotional calendar planning, and margin discussions. In today’s evolving retail environment, characterized by retail media, digital commerce, AI, supply-chain automation, private brands, and rapidly shifting consumer behaviors, this traditional approach has become increasingly outdated.

MOST CONSUMER-PACKAGED GOODS companies now have an AI pilot running somewhere in the commercial organization. The harder question isn't whether to invest. It's whether the...

SUPPLY CHAIN EXCELLENCE has been defined for decades by physical scale. Competitive advantage was driven by larger distribution networks, lower transportation costs, greater manufacturing capacity,...